AI TV: The Future of Entertainment in Your Living Room

Published date: 02 September 2024

As technology continues to advance at an unprecedented pace, the television industry is not left behind. One of the most significant transformations in recent years is the emergence of AI TV. This innovation has redefined the way we interact with our entertainment systems, offering a level of intelligence and personalisation that was previously unimaginable. But what exactly is it, and how does it differ from traditional smart TVs? Let me guide you through this fascinating journey of innovation and help you decide whether it should be your next purchase.

What is an AI TV?

It is not just a television; it’s a revolutionary device that combines the power of Artificial Intelligence (AI) with cutting-edge display and audio technologies to deliver a superior viewing experience. Unlike traditional smart TVs, which primarily focus on providing internet connectivity and access to streaming services, this TV takes things a step further by learning your preferences, optimising picture and sound quality in real time, and even interacting seamlessly with other smart devices in your home. This means that it can adapt to your viewing habits, making your entertainment experience more personalised and immersive.

But how does this work? AI technology in TVs typically involves advanced algorithms and machine learning capabilities that analyse the content you’re watching and adjust the settings accordingly. For example, if you’re watching an action movie, the AI might enhance the contrast and brightness to create a more dynamic visual experience. Similarly, if you’re watching a quiet drama, the AI might adjust the sound settings to ensure that the dialogues are clear and easy to understand. Essentially, this product is designed to make your life easier and your viewing experience more enjoyable by thinking for you.

What is AI in Samsung TV?

AI in TV Technology

Samsung, as a leader in the electronics industry, has always been at the forefront of innovation, and its AI TVs are a testament to this. The AI in Samsung TVs is primarily focused on enhancing both the visual and auditory experience, ensuring that every frame and sound is as perfect as it can be. One of the key features of Samsung’s AI technology is AI Upscaling, which uses machine learning algorithms to analyse and improve the quality of low-resolution content, making it look almost as good as native 4K or 8K resolution. This means that even if you’re watching older content that wasn’t originally produced in high definition, you can still enjoy it in stunning clarity.

But that’s not all. Samsung’s AI also plays a crucial role in optimising sound quality. With features like Object Tracking Sound Pro, the TV can analyse the audio in real time and adjust it to match the action on the screen. For example, if a car is speeding from one side of the screen to the other, the sound will follow, creating a more immersive experience. Additionally, Samsung’s AI technology extends to voice control, allowing you to manage your TV and connected devices using simple voice commands. The AI learns your viewing habits over time and suggests content that aligns with your interests, making it easier to discover new shows and movies without having to browse endlessly.

Which Samsung TVs Have AI?

Samsung offers a wide range of AI TVs across different models and price points, ensuring that there’s something for everyone, regardless of your budget or specific needs. Some of the popular models that feature AI technology include:

Model	Resolution	AI Features
Samsung QN900B	8K	AI Upscaling, Object Tracking Sound Pro, Adaptive Picture
Samsung QN90B	4K	AI Upscaling, SpaceFit Sound, Adaptive Picture
Samsung The Frame	4K	AI Upscaling, Art Mode, Adaptive Sound+

These models are equipped with Samsung’s Quantum Processor, which is the brain behind the AI capabilities. The Quantum Processor not only enhances picture and sound quality but also ensures that the TV operates smoothly and efficiently, even when running multiple applications or processing complex commands. Whether you’re a movie buff, a sports fan, or someone who enjoys gaming, there’s a Samsung product that’s perfect for you.

What is AI in LG TV?

LG’s approach to AI technology is equally impressive, focusing on creating an intelligent ecosystem that enhances user interaction and convenience. LG’s AI, branded as ThinQ AI, enables the TV to understand and respond to natural language commands, making it easier to control your TV and other smart devices. ThinQ AI is designed to work seamlessly with other LG smart appliances, allowing you to control everything from your refrigerator to your washing machine using your TV’s remote control or even your voice.

One of the standout features of LG is AI Picture Pro and AI Sound Pro. These features use AI to analyse the content on the screen and automatically adjust the picture and sound settings for the best possible experience. For instance, if you’re watching a nature documentary, AI Picture Pro will enhance the greens and blues to make the scenery more vibrant, while AI Sound Pro will adjust the audio settings to ensure that the narrator’s voice is clear and the background sounds are immersive. This level of personalisation is what sets this product apart from the competition.

Which LG TVs Have AI?

LG has incorporated AI technology into many of its premium TV models, offering consumers a wide range of options to choose from. Some of the models that feature LG’s AI technology include:

Model	Resolution	AI Features
LG OLED Z2	8K	AI Picture Pro, AI Sound Pro, ThinQ AI
LG OLED C2	4K	AI Picture Pro, AI Sound Pro, ThinQ AI
LG QNED90	4K	AI Picture, AI Sound, ThinQ AI

These models come with the Alpha 9 Gen 5 AI Processor, which powers the AI functionalities and ensures that the TV delivers superior picture and sound quality. The Alpha 9 processor is particularly notable for its ability to recognise the type of content being played and adjust the settings in real time to deliver the best possible experience. Whether you’re watching a blockbuster movie, streaming a TV show, or playing a video game, it ensures that you’re getting the most out of your content.

Samsung vs. LG: A Comparative Analysis

When it comes to choosing between Samsung and LG, it’s important to consider the specific features and capabilities that each brand offers. Both Samsung and LG have excelled in integrating AI into their TVs, but some differences might influence your decision.

Feature	Samsung	LG
AI Processor	Quantum Processor	Alpha 9 Gen 5 AI Processor
AI Upscaling	Yes (4K/8K)	Yes (4K/8K)
Voice Control	Bixby, Google Assistant, Alexa	ThinQ AI, Google Assistant, Alexa
Picture Optimisation	Adaptive Picture	AI Picture Pro
Sound Optimisation	Object Tracking Sound, SpaceFit Sound	AI Sound Pro

Samsung tends to focus more on the visual aspect, offering advanced upscaling and picture optimisation features that ensure every frame is as sharp and vibrant as possible. The Quantum Processor is particularly effective at enhancing low-resolution content, making it look almost as good as native 4K or 8K resolution. Samsung’s AI also excels in sound optimisation, with features like Object Tracking Sound and SpaceFit Sound, which create a more immersive audio experience.

On the other hand, LG provides a more balanced experience, with strong AI-driven sound and picture enhancements that cater to a wide range of content. The Alpha 9 Gen 5 AI Processor is highly adept at recognising different types of content and adjusting the settings accordingly, ensuring that you always get the best possible experience, whether you’re watching a movie, a TV show, or playing a game. LG’s ThinQ AI is also known for its superior natural language processing, making voice control more intuitive and user-friendly.

In summary, if you’re someone who prioritises visual quality and advanced upscaling features, Samsung might be the better choice for you. However, if you’re looking for a more balanced experience with strong AI-driven sound and picture enhancements, LG could be the way to go.

AI TV vs. Smart TV: What’s the Difference?

The terms AI TV and Smart TV are often used interchangeably, but they are not the same. While all AI TVs are technically smart TVs, not all smart TVs are AI TVs. Here’s a quick comparison to help clarify the difference:

Feature	AI TV	Smart TV
AI Integration	Yes	No
Voice Control	Advanced (Natural Language Processing)	Basic (Limited Commands)
Content Recommendation	Personalised	Generic
Picture and Sound Optimisation	AI-Driven	Pre-set Models

A Smart TV is essentially a television that can connect to the internet, allowing you to stream content from platforms like Netflix, Hulu, and YouTube, browse the web, and use various apps. While smart TVs offer internet connectivity and a range of features, they are relatively static in their capabilities. They rely on pre-set modes for picture and sound settings, and their content recommendations are typically based on general trends rather than your specific viewing habits.

In contrast, an AI TV takes the smart TV concept to the next level by incorporating artificial intelligence to create a more dynamic and personalised experience. AI integration allows the TV to learn from your viewing habits, making recommendations that are tailored to your preferences. Moreover, the AI-driven picture and sound optimisation features ensure that you’re getting the best possible experience, regardless of the type of content you’re watching. With this TV, you’re not just watching television; you’re engaging with a system that adapts to your needs and enhances your entertainment in real time.

What is AI Media TV?

AI technology isn't just limited to the TV itself; it extends to the content and media platforms that we use. AI Media TV refers to the integration of artificial intelligence in media streaming services and platforms. These platforms use AI algorithms to recommend content based on your viewing history, preferences, and even your mood. For example, if you frequently watch action movies, the AI in your media platform will suggest similar genres or even specific movies you might like, creating a highly personalised viewing experience.

AI Media TV also involves the use of AI for content curation, advertising, and even content creation. AI can analyse large datasets to determine what types of content are trending, which helps media companies produce shows and movies that are more likely to resonate with their audience. In advertising, AI is used to deliver targeted ads that are more relevant to the viewer, enhancing the overall experience by ensuring that the ads you see are aligned with your interests.

In the context of this product, AI Media TV ensures that the content you consume is not only of the highest quality but also aligns with your personal preferences, making your viewing experience more enjoyable and efficient.

Conclusion: AI TV or Smart TV – Which Should I Get?

When deciding between an AI TV and a Smart TV, it ultimately comes down to your specific needs and preferences. If you’re someone who values personalised recommendations, superior picture and sound quality, and a TV that can adapt to your viewing habits, then the latter will be the clear choice. The added intelligence and convenience of this product make it a worthwhile investment for anyone looking to elevate their entertainment experience.

However, if you’re satisfied with basic internet connectivity and streaming capabilities, and you don’t mind adjusting settings manually, a Smart TV might be sufficient for your needs. Smart TVs are generally more affordable and still offer a wide range of features that cater to most viewers.

We recommend an AI TV for those who appreciate the finer details and want a TV that truly enhances their viewing experience. Its ability to learn and adapt to your preferences, coupled with its advanced picture and sound optimisation, makes it a top choice for the modern viewer.

Ready to make the switch? Look no further than Senheng, Malaysia’s leading electronics retailer. At Senheng, you’ll find a wide selection of Samsung and LG AI TVs at competitive prices, backed by excellent customer service and support. Plus, with Senheng’s easy financing options and nationwide delivery, upgrading has never been more convenient.

Visit us today to explore the latest AI TV models and take the first step towards a smarter, more personalised entertainment experience. Don’t miss out on the opportunity to revolutionise your home entertainment with the cutting-edge technology in Senheng.

Key Takeaways:

Personalisation
AI TVs learn your preferences and tailor content and settings accordingly.
Enhanced Quality
AI optimises picture and sounds quality in real time.
Smart Home Integration
AI TVs can interact seamlessly with other smart devices.
AI Upscaling
Enhances low-resolution content to near to 4K or 8K quality.
Object Tracking Sound
Creates an immersive audio experience by matching sound to on-screen action.
Voice Control
Manage your TV and other devices using simple voice commands.
AI TVs
Offer personalised recommendations, AI-driven optimisation, and seamless integration.
Smart TVs
Provide basic internet connectivity and streaming capabilities.
Personalised Content
AI recommends content based on your viewing history and preferences.
Content Curation
AI helps media companies produce more relevant content.
Consider your priorities
If you value personalisation and advanced features, an AI TV might be the better choice.
Budget
AI TVs are generally more expensive than traditional smart TVs.